Phlur Perfumes Perfumes.

Phlur is the US indie fragrance house that went viral through TikTok after its 2022 relaunch under Chandler Parsons, Missing Person became a cultural anchor, and the "Skin" series (Cashmere Skin, Vanilla Skin, Beach Skin) became a template for the entire soft-musk indie category. The 24 live pieces on Scendira are almost entirely unisex (23 of 24) and dominated by Gourmand (16 of 24). Prices run $26-$99 (average $40). Standout live pieces: Island Swim ($68,.32, sun-warmed sea air, creamy coconut and soft musk), Cashmere Skin ($39,.31, creamy almond-laced powder on warm skin), Vanilla Skin ($39,.25, creamy vanilla powder with sweet pink fruit), Vanilla Blackberry ($39,.13) and Beach Skin ($39,.08, sun-warmed coconut milk with a salty splash). Phlur is the honest core of the Gourmand-Gang shopping list.

Explore Phlur by scent family

Related Collections

Every Phlur perfume here is catalogued from real notes, accords, and independent community sentiment. No paid placements.

24 products

  • Phlur

    Honey Moon

    Gourmand Sweet Cozy

    Creamy honeyed vanilla tea with orange blossom

    $32.00
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  • Phlur

    Golden Rule

    Gourmand Sweet Cozy

    Creamy vanilla custard with orange blossom

    $32.00
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  • Phlur

    Cherry Stem

    Fruity Sweet Playful

    Black cherry syrup with leathery caramel warmth

    $99.00
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  • Phlur

    Afterglow

    Gourmand Sweet Cozy

    Creamy coconut milk with apricot, vanilla, soft woods

    $32.00
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FAQ

Questions about this brand.

Missing Person, the piece that went viral on TikTok after the 2022 relaunch, and the "Skin" series.

Creamy vanilla powder with sweet pink fruit (.25, $39).

24 of 24 live pieces are formulated unisex.

Yes, averaging $40, with the "Skin" series at $39.