Armaf · 2024

Yum Yum Eau de Parfum

Name: Yum Yum
Brand: Armaf
Price: 59.99 USD
Availability: InStock

Longevity Long-lasting5-8 hours

Projection ModerateFills your personal space

Polarising Mixed

floral powdery romantic skin-close

fruity candy dusted with powder and soft musk

Scent Notes

Gourmand

Top

Heart

Base

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Snapshot

The full profile.

About This Perfume

Armaf Yum Yum smells like fruity candy dusted with powder and soft musk. It is sweet, pretty and a little nostalgic.

Wild cherry, bergamot, berries and orange open it bright and candied. The heart softens into vanilla, white blossoms and rose. It settles on musk, powdery notes and amber, soft and cosmetic-bag powdery.

This eau de parfum suits spring, summer and fall and leans daytime, easy for casual days, the office and dates. It leans feminine. Longevity is moderate and projection sits at about arm's length, close to the skin. Its mood is romantic and powdery rather than purely sugary, which is where opinions split.

Is it right for you?

Best for: someone who loves cherry candy and soft powdery florals.
Sample first if: powdery or cherry notes can feel dated or medicinal to you. It divides people and is not the safest blind buy.
Skip if: you want a dry, woody or fresh scent.

Around $59.99.

Explore more: More from Armaf · Gourmand perfumes · Bergamot perfumes · Vanilla perfumes

Concentration

Eau de Parfum

Occasion

Casual · office · date

Projection

Moderate

Gender lean

Leans feminine

The verdict

Best for

Casual
Office
Date

The Brand

Armaf

Armaf has 361 perfumes indexed on Scendira, launched between 2015 and 2026. Across the 355 mapped perfumes in our data, citrus is the top accord (44%), followed by woody (35%), aromatic (27%), and fresh-spicy and fruity (24% each), giving the house a fresher, sharper signature than most Arabic gourmand-leaning brands. Musk, vanilla, and bergamot lead on notes. Prices run $11.03 to $120, with a $32.41 median, keeping the range accessible. Armaf is the only brand in this set to skew masculine (46% of the mapped catalogue), with feminine (33%) and unisex (21%) behind. By community mentions, Club de Nuit Intense Man is the dominant name, with 1,512 mentions, well ahead of Club de Nuit Milestone (515) and Club de Nuit Sillage (463). Filter by note or vibe below, or ask Dira to match a specific Armaf perfume to what you actually want to smell like.

Filter Armaf Perfumes by Dominant Note

Citrus: 141 perfumes
Woody: 111
Fruity: 79
Aromatic: 79
Fresh-spicy: 71
Sweet: 66

Is Armaf Right for You?

Best for: shoppers who want a fresher, citrus-aromatic Arabic house built around one of the most-discussed perfumes in our entire catalogue, Club de Nuit Intense Man, at an accessible $11-$120 range. Sample first if: you're buying on the Club de Nuit name alone; the wider catalogue skews more citrus-fresh than the smoky-woody register that line is known for. Skip if: you want a strongly feminine or gourmand-sweet house; Armaf leans masculine and fresh.

Fresh Uplifting

bright citrus with peppery spice and woody depth

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FAQ

Common questions.

What does Armaf Yum Yum smell like?

Fruity candy dusted with powder and soft musk. Wild cherry, berries and orange open into vanilla, white blossoms and rose over musk, powdery notes and amber.

How long does Armaf Yum Yum last?

Longevity is moderate and projection sits at about arm's length.

When should I wear Yum Yum?

It suits spring, summer and fall, leans daytime, and works for casual, office and date wear.

Is Armaf Yum Yum feminine?

It leans feminine.

Is Yum Yum a safe blind buy?

It divides opinion, so sampling first is the safer route.

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