Calvin Klein · 2008

Secret Obsession

Calvin Klein Secret Obsession
Longevity Long-lasting5-8 hours
Projection ModerateFills your personal space
Polarising Mixed

Juicy plum roses, soft amber vanilla woods

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Snapshot

The full profile.

About This Perfume
Secret Obsession by Calvin Klein is a Oriental Floral fragrance for women. Secret Obsession was launched in 2008. Secret Obsession was created by Givaudan, Ann Gottlieb and Calice Becker. Top notes are Nutmeg, Plum, Mace and Rose; middle notes are Tuberose, Jasmine, Orchid, Ylang-Ylang and Orange Blossom; base notes are Sandalwood, Amber, Cashmere Wood, Vanilla, Cedar, Wormwood and Orris. Secret Obsession by Calvin Klein is oriental floral fragrance for women. The noses behind this fragrance are Givaudan and Ann Gottlieb. Top notes are exotic plum, nutmeg (mace) and rose de damasc; middle notes are Egyptian jasmine, French orange blossom and seductive tuberose; base notes are cashmere woods, Madagascar vanilla, burnt amber and Australian sandalwood. Secret Obsession is available in 30ml (1.0fl.oz), 50ml (1,6flo.oz) and 100ml (3,4fl.oz) bottles, as perfumed body lotion 200ml (6,7fl.oz.), and shower gel 200ml (6,7fl.oz). Secret Obsession fragrance is presented in September 2008. including Eva Mendes in new provocative campaign. The campaign for the fragrance Secret Obsession has already caused a lot of fuzz. Commercial showing Eva with impure thoughts emphasizes provocation with Eva's sexy voice which tells all her sexual secrets. TV networks and advertisers did not like the commercial, precisely because of too accentuated sexual implementations. Print campaign was created in black and white version with Eva in passionate rapture on the photographs. It is mentioned by the house CK that the video commercial tells the whole story, while print form of photographs can capture just one moment of passion. Fashion and lifestyle magazines has published the commercial in September 2008. And what did Eva Mendes say about the perfume when she tried it? 'When I first tried Secret Obsession, I was completely taken over by it. When you first try some kind of food and you instantly have a craving for another bite – that is exactly how I felt when I tried the perfume Secret Obsession.
Projection
Moderate
Gender lean
Leans feminine
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The Brand

Calvin Klein

Calvin Klein is a US designer house whose fragrance line built the modern unisex category with CK One (1994) and remains a fixture in the mainstream-designer space through the Eternity and Obsession pillars. Scendira lists 63 live Calvin Klein perfumes, avg 3., priced $11.75-$155 (avg $71.52). The catalogue is feminine-leaning (24 feminine, 20 masculine, 14 unisex, 5 unspecified). Top families are Fresh (26), Gourmand (13), Floral (7) and unspecified (5), with accord signature Sweet, Fresh, Woody, Synthetic, Fruity. Standout live picks include Eternity for Men Suede Essence (fresh bergamot and lavender, soft suede), Eternity Aromatic Essence for Men (fresh citrus cream with peppery cardamom), CK One We Are One Magnets (cool citrus tea with fresh floral lift), CK One Essence (cool tea and citrus over soft sandalwood), and CK One Shock For Him (spicy lavender, sweet citrus, tobacco-soft musk).

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