Dolce&Gabbana · 2013

The One Desire

Dolce&Gabbana The One Desire
Longevity Long-lasting5-8 hours
Projection ModerateFills your personal space
Polarising Mixed

Sweet caramel vanilla, fruity florals, soft powder

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Snapshot

The full profile.

About This Perfume
The One Desire by Dolce&Gabbana is a Oriental Floral fragrance for women. The One Desire was launched in 2013. The nose behind this fragrance is Givaudan. Top notes are Litchi, Mandarin Orange, Lily-of-the-Valley and Bergamot; middle note is Tuberose; base notes are Caramel, Vanila, Amber and Sandalwood. In collaboration with Procter & Gamble, Dolce & Gabbana is launching a new fragrance named The One Desire, a successor of the popular fragrance The One, launched in 2006. In addition to this debut scent, The One women's fragrance collection includes L'Eau The One, Rose The One and The One Lace Edition. The new fragrance follows the trend of black bottles and its most distinctive feature is its carefully nuanced composition. “This is for the woman who wants to feel unique, beautiful and sensual. She owns the room when she enters. She’s not just noticed, she attracts the attention of everybody and is sexy but not vulgar," said P&G Prestige vice president Luigi Feola. The One Desire reveals in the top notes a citrusy blend of bergamot, mandarin, lychee and lily of the valley, emphasizing the glamour and glory of a woman. The heart blooms with seductive tuberose which is cleverly laid out on the base which is made of caramel, vanilla, sandalwood and musk. The scent is designed by Stefano Gabbana and Domenico Dolce, in cooperation with Givaudan's in-house perfumers. The fragrance arrives in a black bottle with gold-colored details. The name (Desire) is also inscribed in gold and hand-written in the Sicilian Baroque style by Stefano Gabbana. Desire The One will be available as 30, 50 and 75 ml eau de parfum. The advertising campaign was photographed by Terry Richardson, and it shows the celebrity actress Scarlett Johansson. The One Desire fragrance will hit the shelves in January 2013.
Projection
Moderate
Gender lean
Leans feminine
The verdict

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The Brand

Dolce&Gabbana

Dolce&Gabbana is a heritage Italian designer fragrance house whose Light Blue, The One and Velvet lines have anchored the mainstream designer catalogue for two decades. Scendira lists 77 live Dolce&Gabbana perfumes, avg 3., priced $38-$355 (avg $190.63, the wide max reflects the concentrated Velvet limited-edition series). The catalogue is feminine-tilted (36 feminine, 20 masculine, 17 unisex) with Fresh (33), Gourmand (19), Woody (7) and Floral (6) the top families. Dominant accords: Sweet, Woody, Fruity, Fresh, Floral, Citrus, Spicy, Powdery. Standout live picks include The One for Men Eau de Parfum (sweet orange blossom with lavender-wood warmth), The One Pour Homme Parfum (warm amber tobacco with peppery orange spice), Velvet Desert Oud (smoky leather lounge with resinous oud and tobacco), Light Blue Forever pour Homme (sunny grapefruit and bergamot with crisp aquatic breeze), and Velvet Zafferano (warm saffron tea with smoky tobacco).

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