Hugo Boss · 2008
Boss Pure
Longevity
Long-lasting5-8 hours
Projection
CloseArm's length
Polarising
Mixed
fresh
aquatic
uplifting
skin-close
Clean aquatic florals with fig, cool green moss
Scent Notes
Fresh
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Snapshot
The full profile.
About This Perfume
Think Clean aquatic florals with fig, cool green moss: that is Hugo Boss Pure. It opens with aquatic notes, moves into lily of the valley, hyacinth and fig and settles on massoia wood and tree moss. It leans masculine, though anyone can wear it.
It is best in spring and summer and is a daytime scent. It suits the office. Released in 2008.
Wearers report that it lasts a solid half day on skin, and stays close to the skin.
Is it right for you?
- Best for: anyone after something fresh and aquatic for the office.
- Sample first if: fresh is new territory for you.
- Skip if: you want a scent other people notice from across the room.
Around $143.
Explore more: More from Hugo Boss · Fresh perfumes · Lily of the valley perfumes · Hyacinth perfumes
Occasion
Office
Projection
Close
Gender lean
Leans masculine
The verdict
Best for
Best for
- Office
The Brand
Hugo Boss
Hugo Boss is a German designer fragrance house built around the Boss Bottled line (original 1998) and Boss The Scent, with newer elixir and flanker releases. Scendira carries 100+ Hugo Boss perfumes; the lowest is about $18 and the highest about $223. For a starting point, people most often bring up Boss Bottled Elixir, Hugo Boss Bottled Absolu and Boss Bottled Beyond.
A closer look at the picks
For Boss Bottled Elixir (2023), expect smoky resin, spicy woods and dry patchouli: frankincense and cardamom up top, labdanum absolute and cedarwood underneath. Hugo Boss Bottled Absolu (2024) comes across as smoky leather, resin and cedar after dark, with leather and frankincense at the start and davana and cedarwood at the base. Boss Bottled Beyond (Eau de Parfum, 2025) reads as cool ginger bite with leathery cedar warmth, opening on ginger and drying down to cedar leaf and saffron.
Take a look at woody perfumes and warm & amber perfumes, then the Scendira brands page when you want another house.
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FAQ
Common questions.
It smells like Clean aquatic florals with fig, cool green moss. It opens with aquatic notes, moves into lily of the valley, hyacinth and fig and settles on massoia wood and tree moss.
Wearers report that it lasts a solid half day on skin, and stays close to the skin.
It is best in spring and summer. It is a daytime scent. It suits the office.
It leans masculine, though anyone can wear it.
Dira — Your Scent Guide
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