Jo Malone London · 2012
Blackberry & Bay Cologne
Longevity
2–7 h60% of 34 people
Projection
Softabout 4 in 5 of 130+ people
Season
Warmer monthsmost worn
fresh
uplifting
skin-close
Bright blackberry fruit, bay leaves, cedar breeze
Scent Notes
Fresh
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What the community says
Green and juicy, made for warmer months
Scendira's summary of 300+ people on perfume review sites and Reddit. Updated 25 Oct 2026
How long it lasts150+ people
2–7 h
for 60% of people
0 h3 h6 h9 h12+ h
60% of people get 2–7 hours. From 34 people who said how many hours. The dot is the middle answer (4 h).
55% Fades quickly
25%
20%
25% moderate · 20% long-lasting · rounded to the nearest 5%
Mixed reports on wear time
How far it projects130+ people
Stays close to the skin
about 4 in 5 say it stays close to the skin
In words
The clear majority, about 4 in 5, say it stays close to the skin.
When people wear it
Warmer months
most worn
Warmer monthsOffice
Good to know
Fades quickly for manySniff firstof 150+
say it fades quickly, 20% say it lasts a long time
Read what people say
Reddit threads about it
Also worth knowing
Compliments
5%
5% of people who wear it get compliments (197).
Typical perfume we track: 8%.
Similar perfumes
Closest first, by how many people say they smell alike. Never ranked by price or commission.
Summary in words
Jo Malone London Blackberry & Bay: what 300+ people say about it.
In short: Green and juicy, made for warmer months.
Most often worn by women.
60% of people get 2–7 hours of wear (34 people who said how many hours; the middle answer is 4 hours).
About 55% of 150+ people say it fades quickly (mixed reports on wear time).
Stays close to the skin (130+ people): The clear majority, about 4 in 5, say it stays close to the skin.
Of the 85 mentions of a season, about 3 in 4 are about warmer weather.
People wear it most for: warmer months, office.
Fades quickly for many: 55% of 150+ say it fades quickly, 20% say it lasts a long time. Worth a sniff first.
5% of people who wear it get compliments (197).
Perfumes people say smell alike: Eternal Rainbow by ByBozo (80% of voters); Blackberry by Max Philip (84% of voters).
Each person counts once per topic. Reported experiences, not verified purchases; skin, climate and batch change how a scent wears.
Community data through .
How we count
- It sums up what 300+ people have said about this perfume in community discussions and perfume reviews, up to 25 Oct 2026.
- Each person counts once per topic, however often they posted. A count or bar only appears once enough people have described that topic.
- These are reported experiences, not verified-purchase reviews or a rating. Skin, climate and batch all change how a scent wears.
- Scendira’s AI reads each review and post and tags what it says (how long it lasts, how far it projects, how it smells). We count each person once per topic; the sentences here are written from those counts.
- Matches with 100+ voters come first; early reads have fewer votes.
Snapshot
The full profile.
About This Perfume
Jo Malone London Blackberry & Bay comes across as Bright blackberry fruit, bay leaves, cedar breeze. It opens with blackberry, grapefruit and bay leaf, moves into blossoms and settles on cedarwood and vetiver. It reads unisex.
This cologne is best in spring, summer and fall and is a daytime scent. Reach for it for casual days and the office. Released in 2012.
In the community's experience it lasts roughly a working morning or afternoon, and stays close to the skin.
Is it right for you?
- Best for: anyone after something fresh and uplifting for casual days.
- Sample first if: fruity is new territory for you.
- Skip if: you want a scent other people notice from across the room.
Around $67.
Explore more: More from Jo Malone London · Fresh perfumes · Blackberry perfumes · Grapefruit perfumes
The verdict
Best for
Best for
- Casual
- Office
The Brand
Jo Malone London
Jo Malone London is an English house. Scendira lists 85 Jo Malone London perfumes, from about $17 to $260.
Most-Discussed Jo Malone London Perfumes
People talking about Jo Malone London keep returning to Ginger Biscuit, English Pear & Freesia and Wild Bluebell.
A quick read of each pick
Ginger Biscuit (2013) comes off as warm gingerbread cookies, creamy caramel, roasted hazelnut. Look for fresh pear and freesia with a green musky drydown in English Pear & Freesia (Eau de Cologne, 2010); pear and melon up top and musk, patchouli and amber underneath. Wild Bluebell (Eau de Cologne, 2011) lands as spring garden bouquet, green leaves and white musk, with bluebell and green leaves first and white musk at the base.
Scent-family pages floral perfumes and gourmand perfumes sit alongside the brands page.
More from Jo Malone London
Vendor: Jo Malone London
Ginger Biscuit
Warm gingerbread cookies, creamy caramel, roasted hazelnut
$175.00
View →
Vendor: Jo Malone London
Wild Bluebell
spring garden bouquet, green leaves and white musk
$132.99
View →
Vendor: Jo Malone London
English Pear & Freesia
fresh pear and freesia with a green musky drydown
$141.39
View →
FAQ
Common questions.
It smells like Bright blackberry fruit, bay leaves, cedar breeze. It opens with blackberry, grapefruit and bay leaf, moves into blossoms and settles on cedarwood and vetiver.
In the community's experience it lasts roughly a working morning or afternoon, and stays close to the skin.
It is best in spring, summer and fall. It is a daytime scent. It suits casual days and the office.
It reads unisex.
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