Jo Malone London · 2020
Silver Birch & Lavender Cologne Cologne
Longevity
3–7 h60% of 25 people
Projection
Softreports split
Season
Warmer months9 in 10 season mentions
fresh
uplifting
skin-close
Fresh grapefruit and lavender on dry, woody birch
Scent Notes
Fresh
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What the community says
Clean and light & airy, made for warmer months
Scendira's summary of 180+ people on perfume review sites. Updated 25 Oct 2026
Sample first: opinions on this one are split.
How long it lasts33 people
3–7 h
for 60% of people
0 h3 h6 h9 h12+ h
60% of people get 3–7 hours. From 25 people who said how many hours. The dot is the middle answer (5.5 h).
Mixed reports on wear time
about half say it fades quickly
about 1 in 3 say it lasts a moderate time
In words
No single story here: about half say it fades quickly, while about 1 in 3 say it lasts a moderate time.
How far it projects
Early reports (23 people): stays close
In words
So far, the 23 people who describe it mostly say it stays close to the skin.
When people wear it28 mentions
9 in 10
season mentions are warmer
9 in 10 warmer1 in 10 other seasons
From 28 mentions of a season.
Warmer months
Also worth knowing
Compliments
13%
13% of people wearing it get compliments (181).
0all perfumes we track
More than most perfumes.
Typical perfume we track: 8%.
Read what people say
Reddit threads about it
Similar perfumes
Closest first, by how many people say they smell alike. Never ranked by price or commission.
Summary in words
Jo Malone London Silver Birch & Lavender Cologne: what 180+ people say about it.
In short: Clean and light & airy, made for warmer months.
Worn by everyone.
60% of people get 3–7 hours of wear (25 people who said how many hours; the middle answer is 5.5 hours).
Mixed reports on wear time (33 people): No single story here: about half say it fades quickly, while about 1 in 3 say it lasts a moderate time.
Early reports (23 people): stays close: So far, the 23 people who describe it mostly say it stays close to the skin.
Of the 28 mentions of a season, about 9 in 10 are about warmer weather.
People wear it most for: warmer months.
13% of people wearing it get compliments, more than most perfumes (181).
Perfumes people say smell alike: Sauvage by Dior (71% of voters); Luna Rossa Carbon Eau de Toilette by Prada (82% of voters).
Sample first: opinions on this one are split.
Each person counts once per topic. Reported experiences, not verified purchases; skin, climate and batch change how a scent wears.
Community data through .
How we count
- It sums up what 180+ people have said about this perfume in community discussions and perfume reviews, up to 25 Oct 2026.
- Each person counts once per topic, however often they posted. A count or bar only appears once enough people have described that topic.
- These are reported experiences, not verified-purchase reviews or a rating. Skin, climate and batch all change how a scent wears.
- Scendira’s AI reads each review and post and tags what it says (how long it lasts, how far it projects, how it smells). We count each person once per topic; the sentences here are written from those counts.
- Matches with 100+ voters come first; early reads have fewer votes.
Snapshot
The full profile.
About This Perfume
Jo Malone London Silver Birch & Lavender Cologne comes across as Fresh grapefruit and lavender on dry, woody birch. It opens with grapefruit, moves into true lavender and settles on roasted oak and silver birch. It reads unisex.
This cologne is best in spring, summer and fall and is a daytime scent. It suits the office. Released in 2020.
Wearers report that it lasts a solid half day on skin, and projects to about arm's length.
Is it right for you?
- Best for: anyone after something fresh and uplifting for the office.
- Sample first if: fresh is new territory for you.
- Skip if: you dislike woody fragrances.
Around $175.
Explore more: More from Jo Malone London · Fresh perfumes · Grapefruit perfumes
Concentration
Cologne
Occasion
Office
Projection
Close
Gender lean
Leans unisex
The verdict
Best for
Best for
- Office
The Brand
Jo Malone London
Jo Malone London is an English house. Scendira lists 85 Jo Malone London perfumes, from about $17 to $260.
Most-Discussed Jo Malone London Perfumes
People talking about Jo Malone London keep returning to Ginger Biscuit, English Pear & Freesia and Wild Bluebell.
A quick read of each pick
Ginger Biscuit (2013) comes off as warm gingerbread cookies, creamy caramel, roasted hazelnut. Look for fresh pear and freesia with a green musky drydown in English Pear & Freesia (Eau de Cologne, 2010); pear and melon up top and musk, patchouli and amber underneath. Wild Bluebell (Eau de Cologne, 2011) lands as spring garden bouquet, green leaves and white musk, with bluebell and green leaves first and white musk at the base.
Scent-family pages floral perfumes and gourmand perfumes sit alongside the brands page.
More from Jo Malone London
Vendor: Jo Malone London
Ginger Biscuit
Warm gingerbread cookies, creamy caramel, roasted hazelnut
$175.00
View →
Vendor: Jo Malone London
Wild Bluebell
spring garden bouquet, green leaves and white musk
$132.99
View →
Vendor: Jo Malone London
English Pear & Freesia
fresh pear and freesia with a green musky drydown
$141.39
View →
FAQ
Common questions.
It smells like Fresh grapefruit and lavender on dry, woody birch. It opens with grapefruit, moves into true lavender and settles on roasted oak and silver birch.
Wearers report that it lasts a solid half day on skin, and projects to about arm's length.
It is best in spring, summer and fall. It is a daytime scent. It suits the office.
It reads unisex.
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