Phloem

Phloem by Jorum Studio is a fragrance for women and men. Phloem was launched in 2019. The nose behind this fragrance is Euan McCall. The fragrance features mulberry, Oysters, Ambrette (Musk Mallow), Sesame, Blueberry, Rhubarb, Passionfruit, Nasturtium, Camellia, Meadowsweet, Amyris, Honeysuckle and Tonka Bean. What a sticky mess. Phloem is a diabolical assemblage of odorants that should oppose, but somehow attract. There is a violent, primal sensuality that bewitches before embracing. The entire composition is a balancing act of contradicting raw materials blended instinctually to create a shocking and diffusive bouquet of devastating release. Phloem presents a miasma of olfactory sin; flushed skin, shoreline, carnival frivolities, caviar, lipstick smears and erogenous effluvium. Sucrose-sweetness is tempered with greasy spices that hinder Phloem from sliding into tooth-achingly sweet territory. A damp note of nutty driftwood and hot gooey styrax gum continues deep into the fade. Phloem is hallucinogenic vapour with a marbled psychedelic development.