Juicy Couture · 2015

I Am Juicy Couture Eau de Parfum

Juicy Couture I Am Juicy Couture eau de parfum bottle, a floral perfume
Longevity Long-lasting5-8 hours
Projection ModerateFills your personal space
Polarising Mixed
gourmand sweet cozy intimate

sweet fruity berry bubblegum, soft powdery florals

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Snapshot

The full profile.

About This Perfume

Think sweet fruity berry bubblegum, soft powdery florals: that is Juicy Couture I Am Juicy Couture. It opens with passion fruit, honey pomelo and raspberry, moves into heliotrope, gardenia and sweet pea and settles on amber, woods and musk. It leans feminine, though anyone can wear it.

This eau de parfum works across all four seasons and is easy to wear day or night. It suits casual days and date nights. Released in 2015.

Wearers report that it lasts roughly a working morning or afternoon, and projects to about arm's length.

Is it right for you?

  • Best for: anyone after something gourmand and sweet for casual days.
  • Sample first if: sweet is new territory for you.
  • Skip if: you dislike fruity fragrances.

Around $23.

Explore more: More from Juicy Couture · Gourmand perfumes · Raspberry perfumes · Heliotrope perfumes

Concentration
Occasion
Casual · date
Projection
Gender lean
The verdict

Best for

Best for
  • Casual
  • Date
Juicy Couture logo logo
The Brand

Juicy Couture

Juicy Couture is a Los Angeles fashion house whose fragrances are built around the Viva La Juicy line. Expect about $20 to $154 across the 39 Juicy Couture perfumes listed on Scendira. Most mentioned for Juicy Couture: Viva la Juicy, Viva la Juicy Gold Couture and Viva La Juicy Sucre.

Pick by pick

Viva la Juicy (2008) is described as sweet berry and caramel dessert with garden florals, with forest berries and mandarin orange up top and caramel, praliné and vanilla underneath. On Viva la Juicy Gold Couture (Eau de Parfum, 2014), expect sweet caramel berries with creamy floral vanilla; it starts with wild berries and gardenia and settles on caramel, vanilla and sandalwood. Viva La Juicy Sucre (Eau de Parfum, 2016) reads as sweet peach nectar, vanilla cream, cocoa dust, opening on red currant and Brazilian gardenia and drying down to cream, vanilla and cocoa bean.

Scent families to try next: Gourmand perfumes. Scendira's brand directory covers other houses.

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FAQ

Common questions.

It smells like sweet fruity berry bubblegum, soft powdery florals. It opens with passion fruit, honey pomelo and raspberry, moves into heliotrope, gardenia and sweet pea and settles on amber, woods and musk.

Wearers report that it lasts roughly a working morning or afternoon, and projects to about arm's length.

It works across all four seasons. It is easy to wear day or night. It suits casual days and date nights.

It leans feminine, though anyone can wear it.

Dira — Your Scent Guide

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