Vendor: Juicy Couture
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fresh strawberry rose tea with sea-salt sparkle
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Juicy Couture · 2026
Viva La Juicy Elixir EDP
Longevity
Long-lasting5-8 hours
Projection
CloseArm's length
Polarising
Mixed
floral
romantic
skin-close
sweet berry jam with creamy florals
Scent Notes
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Snapshot
The full profile.
About This Perfume
Juicy Couture Viva La Juicy Elixir comes across as sweet berry jam with creamy florals. It opens with gardenia, mandarin orange and wild berries puree, moves into brown sugar, jasmine sambac absolute and jasminum grandiflorum and settles on benzoin, musk and sandalwood. It leans feminine, though anyone can wear it.
This eau de parfum works across all four seasons and is a daytime scent. Reach for it for the office and date nights. Released in 2026.
Wearers report that it lasts a solid half day on skin, and stays close to the skin.
Is it right for you?
- Best for: anyone after something floral and romantic for the office.
- Sample first if: fruity is new territory for you.
- Skip if: you want a scent other people notice from across the room.
Around $140.
Explore more: More from Juicy Couture · Floral perfumes · Gardenia perfumes · Brown sugar perfumes
Concentration
EDP
Occasion
Office · date
Projection
Close
Gender lean
Leans feminine
The verdict
Best for
Best for
- Office
- Date
The Brand
Juicy Couture
Juicy Couture is a Los Angeles fashion house whose fragrances are built around the Viva La Juicy line. Expect about $20 to $154 across the 39 Juicy Couture perfumes listed on Scendira. Most mentioned for Juicy Couture: Viva la Juicy, Viva la Juicy Gold Couture and Viva La Juicy Sucre.
Pick by pick
Viva la Juicy (2008) is described as sweet berry and caramel dessert with garden florals, with forest berries and mandarin orange up top and caramel, praliné and vanilla underneath. On Viva la Juicy Gold Couture (Eau de Parfum, 2014), expect sweet caramel berries with creamy floral vanilla; it starts with wild berries and gardenia and settles on caramel, vanilla and sandalwood. Viva La Juicy Sucre (Eau de Parfum, 2016) reads as sweet peach nectar, vanilla cream, cocoa dust, opening on red currant and Brazilian gardenia and drying down to cream, vanilla and cocoa bean.
Scent families to try next: Gourmand perfumes. Scendira's brand directory covers other houses.
More from Juicy Couture
Vendor: Juicy Couture
Juicy Couture Oui Glow
sunlit berry and orange, rosy floral glow
$53.00
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FAQ
Common questions.
It smells like sweet berry jam with creamy florals. It opens with gardenia, mandarin orange and wild berries puree, moves into brown sugar, jasmine sambac absolute and jasminum grandiflorum and settles on benzoin, musk and sandalwood.
Wearers report that it lasts a solid half day on skin, and stays close to the skin.
It works across all four seasons. It is a daytime scent. It suits the office and date nights.
It leans feminine, though anyone can wear it.
Dira — Your Scent Guide
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