New Brand · 2018
Ego Gold EDT
Longevity
Long-lasting5-8 hours
Projection
CloseArm's length
Polarising
Mixed
fresh
uplifting
skin-close
Bright lemon citrus, mint and herb freshness
Scent Notes
Fresh / Citrus
Heart
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Snapshot
The full profile.
About This Perfume
Think Bright lemon citrus, mint and herb freshness: that is New Brand Ego Gold. It opens with Italian bergamot, Italian lemon and orange, moves into geranium, lavender and sage and settles on moss and musk. It leans masculine, though anyone can wear it.
This eau de toilette is best in spring and summer and is a daytime scent. It suits casual days and the office. Released in 2018.
Wearers report that it lasts roughly a working morning or afternoon, and projects to about arm's length.
Is it right for you?
- Best for: anyone after something fresh and uplifting for casual days.
- Sample first if: citrus is new territory for you.
- Skip if: you dislike spicy fragrances.
Around $15.
Explore more: Fresh perfumes · Rosemary perfumes · Geranium perfumes · Lavender perfumes
Concentration
EDT
Occasion
Casual · office
Projection
Close
Gender lean
Leans masculine
The verdict
Best for
Best for
- Casual
- Office
The picks mix a fresh apple-and-sea scent, a pine-and-leather green and a citrus-white-floral. The New Brand collection runs to 46 perfumes, from about $8 to $25.
A closer look at the most discussed New Brand
People in the fragrance communities Scendira tracks talk about Invincible, Venezia and Dani more than any other New Brand perfume.
New Brand Invincible, an EDT from 2018, smells like cool apple and bergamot with salty sea air, finishing in moss, musk, sandalwood and tonka bean.
Venezia (2018) reads as fresh pine and sage garden air, leathery and green; artemisia, galbanum, juniper and lavender open it over fir, leather, oakmoss and tonka bean.
Bright citrus fruit, white florals and soft musky powder describe Dani, an EDP from 2020 with blackcurrant, grapefruit and tangerine above cashmere wood, musk, orris root and sandalwood.
Beyond New Brand: fresh perfumes and floral perfumes for similar notes, and the complete house list for other houses.
More from New Brand
FAQ
Common questions.
It smells like Bright lemon citrus, mint and herb freshness. It opens with Italian bergamot, Italian lemon and orange, moves into geranium, lavender and sage and settles on moss and musk.
Wearers report that it lasts roughly a working morning or afternoon, and projects to about arm's length.
It is best in spring and summer. It is a daytime scent. It suits casual days and the office.
It leans masculine, though anyone can wear it.
Dira — Your Scent Guide
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