New Brand · 2018
New Brand Official EDT
Longevity
Long-lasting5-8 hours
Projection
ModerateFills your personal space
Polarising
Mixed
fresh
aromatic
uplifting
Snapshot
The full profile.
About This Perfume
Think Fresh green cologne with cedar spice: that is New Brand Official. It opens with apple, bergamot and lemon, moves into cardamom, cedarwood and nutmeg and settles on amber and moss. It leans masculine, though anyone can wear it.
This eau de toilette is best in spring, summer and fall and is a daytime scent. Reach for it for casual days. Released in 2018.
In the community's experience it lasts roughly a working morning or afternoon, and projects to about arm's length.
Is it right for you?
- Best for: anyone after something fresh and aromatic for casual days.
- Sample first if: aromatic is new territory for you.
- Skip if: you dislike green fragrances.
Around $13.
Explore more: Fresh perfumes · Apple perfumes · Bergamot perfumes · Lemon perfumes
The verdict
Best for
Best for
- Casual
The picks mix a fresh apple-and-sea scent, a pine-and-leather green and a citrus-white-floral. The New Brand collection runs to 46 perfumes, from about $8 to $25.
A closer look at the most discussed New Brand
People in the fragrance communities Scendira tracks talk about Invincible, Venezia and Dani more than any other New Brand perfume.
New Brand Invincible, an EDT from 2018, smells like cool apple and bergamot with salty sea air, finishing in moss, musk, sandalwood and tonka bean.
Venezia (2018) reads as fresh pine and sage garden air, leathery and green; artemisia, galbanum, juniper and lavender open it over fir, leather, oakmoss and tonka bean.
Bright citrus fruit, white florals and soft musky powder describe Dani, an EDP from 2020 with blackcurrant, grapefruit and tangerine above cashmere wood, musk, orris root and sandalwood.
Beyond New Brand: fresh perfumes and floral perfumes for similar notes, and the complete house list for other houses.
More from New Brand
FAQ
Common questions.
It smells like Fresh green cologne with cedar spice. It opens with apple, bergamot and lemon, moves into cardamom, cedarwood and nutmeg and settles on amber and moss.
In the community's experience it lasts roughly a working morning or afternoon, and projects to about arm's length.
It is best in spring, summer and fall. It is a daytime scent. It suits casual days.
It leans masculine, though anyone can wear it.
Dira — Your Scent Guide
Find my fragrance.
Honest, community-verified perfume matches. Not marketing.
