New Brand
Prestige Velvet EDP
Longevity
Long-lasting5-8 hours
Projection
ModerateFills your personal space
Polarising
Mixed
fruity
playful
juicy litchi-berry rose wrapped in soft musk
Scent Notes
Fruity
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Snapshot
The full profile.
About This Perfume
New Brand Prestige Velvet smells like juicy litchi-berry rose wrapped in soft musk. It opens with litchi and black currant, moves into rose and settles on sandalwood and musk.
This eau de parfum works across all four seasons and is easy to wear day or night. It suits casual days.
Is it right for you?
- Best for: anyone after something fruity and playful for casual days.
- Sample first if: fruity is new territory for you.
- Skip if: you dislike rose fragrances.
Around $8.
Explore more: Fruity perfumes · Rose perfumes · Sandalwood perfumes · Musk perfumes
The verdict
Best for
Best for
- Casual
The picks mix a fresh apple-and-sea scent, a pine-and-leather green and a citrus-white-floral. The New Brand collection runs to 46 perfumes, from about $8 to $25.
A closer look at the most discussed New Brand
People in the fragrance communities Scendira tracks talk about Invincible, Venezia and Dani more than any other New Brand perfume.
New Brand Invincible, an EDT from 2018, smells like cool apple and bergamot with salty sea air, finishing in moss, musk, sandalwood and tonka bean.
Venezia (2018) reads as fresh pine and sage garden air, leathery and green; artemisia, galbanum, juniper and lavender open it over fir, leather, oakmoss and tonka bean.
Bright citrus fruit, white florals and soft musky powder describe Dani, an EDP from 2020 with blackcurrant, grapefruit and tangerine above cashmere wood, musk, orris root and sandalwood.
Beyond New Brand: fresh perfumes and floral perfumes for similar notes, and the complete house list for other houses.
More from New Brand
FAQ
Common questions.
It smells like juicy litchi-berry rose wrapped in soft musk. It opens with litchi and black currant, moves into rose and settles on sandalwood and musk.
It works across all four seasons. It is easy to wear day or night. It suits casual days.
Dira — Your Scent Guide
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