New Brand · 2017
World Champion EDT
Longevity
Long-lasting5-8 hours
Projection
ModerateFills your personal space
Polarising
Mixed
fresh
aromatic
uplifting
Snapshot
The full profile.
About This Perfume
New Brand World Champion smells like cool mint, lavender, cedar, warm cinnamon vanilla. It opens with lavender, cardamom and mint, moves into cinnamon, cedar and tonka bean and settles on vanilla and musk.
This eau de toilette works across all four seasons and is a daytime scent. Reach for it for casual days. Released in 2017.
Is it right for you?
- Best for: anyone after something fresh and aromatic for casual days.
- Sample first if: aromatic is new territory for you.
- Skip if: you dislike warm spicy fragrances.
Around $14.
Explore more: Fresh perfumes · Lavender perfumes · Cardamom perfumes · Mint perfumes
Concentration
EDT
Occasion
Casual
Projection
Moderate
Gender lean
Leans masculine
The verdict
Best for
Best for
- Casual
The picks mix a fresh apple-and-sea scent, a pine-and-leather green and a citrus-white-floral. The New Brand collection runs to 46 perfumes, from about $8 to $25.
A closer look at the most discussed New Brand
People in the fragrance communities Scendira tracks talk about Invincible, Venezia and Dani more than any other New Brand perfume.
New Brand Invincible, an EDT from 2018, smells like cool apple and bergamot with salty sea air, finishing in moss, musk, sandalwood and tonka bean.
Venezia (2018) reads as fresh pine and sage garden air, leathery and green; artemisia, galbanum, juniper and lavender open it over fir, leather, oakmoss and tonka bean.
Bright citrus fruit, white florals and soft musky powder describe Dani, an EDP from 2020 with blackcurrant, grapefruit and tangerine above cashmere wood, musk, orris root and sandalwood.
Beyond New Brand: fresh perfumes and floral perfumes for similar notes, and the complete house list for other houses.
More from New Brand
FAQ
Common questions.
It smells like cool mint, lavender, cedar, warm cinnamon vanilla. It opens with lavender, cardamom and mint, moves into cinnamon, cedar and tonka bean and settles on vanilla and musk.
It works across all four seasons. It is a daytime scent. It suits casual days.
Dira — Your Scent Guide
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