The Dua Brand · 2018
Pure London Extrait
Longevity
Very long8-12 hours
Projection
ModerateFills your personal space
clean
powdery
gentle
Snapshot
The full profile.
About This Perfume
Think powdery floral woods after a brief citrus spark: that is The Dua Brand Pure London. Key notes are sandalwood, grapefruit and carnation. It leans masculine, though anyone can wear it.
This extrait de parfum works across all four seasons and is a daytime scent. It suits casual days. Released in 2018.
Wearers report that it lasts roughly a working morning or afternoon, and projects to about arm's length.
Is it right for you?
- Best for: anyone after something clean and powdery for casual days.
- Sample first if: spicy is new territory for you.
- Skip if: you dislike powdery fragrances.
Around $36.
Explore more: More from The Dua Brand · Clean & Musky perfumes · Sandalwood perfumes · Grapefruit perfumes
Concentration
Extrait
Occasion
Casual
Projection
Moderate
Gender lean
Leans masculine
The verdict
Best for
Best for
- Casual
The Brand
The Dua Brand
The Dua Brand on Scendira comes to 1,800+ perfumes, with bottles from about $14 up to $200.
Most-Discussed The Dua Brand Perfumes
The The Dua Brand names people bring up most are Heavenly Loaf, Vanillac Dreams and Celsius.
Note by note
Heavenly Loaf (Extrait de Parfum, 2026) feels like fresh dough sweetness, lightly powdered and warm. Imagine sweet vanilla cream wrapped in soft musk when you spray Vanillac Dreams (Extrait de Parfum, 2022). Celsius (Extrait de Parfum, 2020) comes off as smoky birch and resinous violet smoke.
You can also start from clean and musky perfumes or gourmand perfumes, or pick another house from the Scendira brand directory.
More from The Dua Brand
Vendor: The Dua Brand
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cotton candy, warm vanilla frosting, toasted cereal
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FAQ
Common questions.
It smells like powdery floral woods after a brief citrus spark. Key notes are sandalwood, grapefruit and carnation.
Wearers report that it lasts roughly a working morning or afternoon, and projects to about arm's length.
It works across all four seasons. It is a daytime scent. It suits casual days.
It leans masculine, though anyone can wear it.
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