D'Annam · 2023

White Rice

D'Annam White Rice
Longevity Long-lasting5-8 hours
Projection CloseArm's length
Polarising Mixed

creamy jasmine rice pudding, lightly powdered

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Snapshot

The full profile.

About This Perfume
White Rice by d'Annam is a Floral fragrance for women and men. White Rice was launched in 2023. White Rice was created by Anh Ngo and IFF. Top notes are Rice and Pandanus; middle notes are Orris and Jasmine; base notes are White Musk, Tonka Bean and Cedarwood. A tribute to Vietnam's cultural symbol of livelihood - the white jasmine rice. Found at nearly every Vietnamese meal, the humble bowl of rice has nurtured generations. This scent presents a subtly sweet aroma, harmonizing gentle softness with the rice grain's nuttiness. As you savor it, you embrace the heart of Vietnamese culture, where humble beginnings flourish into enduring strength. Gender: Unisex Top Notes: Rice, Pandan Heart Notes: Orris, Jasmine Base Notes: White Musk, Cedarwood, Tonka Bean
Projection
Close
Gender lean
Leans unisex
The verdict

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The Brand

D'Annam

D'Annam is a niche perfume line whose narrative palette draws on East and Southeast Asian imagery, Tokyo, Da Lat, oolong tea, umeshu, whiskey, reflected in named compositions. The line leans unisex (17) with 5 feminine and 2 masculine, across fresh (8), gourmand (7), woody (5), floral (2), spicy (1) and clean & musky (1). Top accords: sweet, fresh, spicy, floral, woody, powdery, green, citrus. Standout live picks: Tokyo Nights (sweet smoky umeshu with tobacco-laced dusk, $160), Pomelo Oolong (fresh oolong tea, pomelo peel, soft white florals, $160), Japanese Whiskey (toasty roasted chestnut with smoky whiskey warmth, $380), Bubble Tea (creamy milk tea with sweet brown sugar, $160), and Da Lat (roses and peony, fruity wine, musky cedar, $160). Concept-first storytelling.

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