Escada · 2021

Cherry In Japan

Escada Cherry In Japan
Longevity Moderate3-5 hours
Projection CloseArm's length
Polarising Mixed

sweet cherry blossoms with soft jasmine

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Snapshot

The full profile.

About This Perfume
Cherry In Japan by Escada is a Floral fragrance for women. Cherry In Japan was launched in 2021. The nose behind this fragrance is Honorine Blanc. Top note is Cherry Blossom; middle note is Jasmine; base note is Tonka Bean. ESCADA invites girls to immerse themselves in dynamic and effervescent Tokyo and discover true cherrymania. The bright neon lights of the city signal the start of a breathtaking experience like no other, as cherry blossoms rain down on them in the middle of a gaming adventure. Feminine and fun, Cherry in Japan unites the unforgettable scent of cherry blossom floating over Tokyo with the digital codes of the modern city and its gaming arcades. An overdose of pop colors and a burst of glitter remind the girl wearing this fresh and modern Eau de Toilette that too much is never enough. The radiant scent opens with a sparkling cherry accord, leading into a floral heart of natural jasmine petals. A warm tonka bean base adds a sensual touch to this uplifting and addictive new fragrance. ESCADA’s commitment to sustainability in perfumery is also evident in the composition of Cherry in Japan, with 86% of the ingredients from natural origin. The scent is created by star perfumer Honorine Blanc, a passionate lover of fragrance with a true artistic spirit. Honorine’s compositions transport their wearers into new sensual worlds, offering a perfect symbiosis of emotion and addiction. The signature ESCADA bottle is decorated with a cherry emblem and topped with a polished silver cap for this special edition. Light pink juice is complemented by vivid pink gradient lacquering, while the colorful box naturally features glossy red cherries. A campaign featuring playful illustrations by multi-media artist and creative director Donna Adi instantly immerses us in the world of Cherry in Japan. A series of creative visuals by Donna brings together a whirl of natural cherry blossoms with the digital world of modern Tokyo, to take cherrification to the next level. The message is clear: Japan is calling this summer. So grab your girlfriends, leave the everyday behind, and enjoy an unforgettable escapade through a city of digital delights and sensual scents, where every moment is lived out loud. Range: 30ml, 50ml and 100ml Eau de Toilette, and rollerball flacon.
Projection
Close
Gender lean
Leans feminine
The verdict

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The Brand

Escada

Escada is a German designer house with a specific and community-loved specialty: limited-edition fruity summer flankers. Each year's release becomes a cult buy for the fruity-tropical Gourmand-Gang crowd. The 23 live pieces on Scendira are almost entirely feminine (22 of 23) and split across Gourmand (8), Fruity (6), Fresh (5) and Floral (3), the fruity-gourmand dominance is the house's signature. Prices run $8.93-$167.99 (average $53). Standout live pieces: Escada Magnetism for Men ($36.99,.36, the one masculine outlier, a smoky-leather-amber-musk), Pacific Paradise ($51,.07, sunlit fruit salad with sweet coconut and musk), Nectar de Costa Rica ($49.99,.05, sunlit tropical fruit with crisp florals and clean cedar musk), Candy Love ($34.31,.03, candied apple sweets with creamy vanilla) and Island Kiss ($167.99,.01, sunlit fruit salad with soft floral musk). Escada is peak summer-fruity-designer.

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