The New Rouge EDP

creamy saffron tea with warm resin and powder
Scent Notes
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The full profile.
Fine'ry The New Rouge smells like creamy saffron tea with warm resin and powder. It leans feminine, though anyone can wear it.
This eau de parfum is best in spring, fall and winter and is easy to wear day or night. Reach for it for casual days, the office and date nights. Released in 2024.
In the community's experience it lasts roughly a working morning or afternoon, and projects to about arm's length.
Is it right for you?
- Best for: anyone after something gourmand and sweet for casual days.
- Sample first if: sweet is new territory for you.
- Skip if: you dislike resinous fragrances.
Around $24.
Explore more: More from Fine'ry · Gourmand perfumes
Best for
- Casual
- Office
- Date
Fine'ry is a Target-exclusive US fragrance brand that broke through as a TikTok-viral value discovery, accessible price band, sharp packaging and modern, niche-adjacent compositions. The 19 live pieces on Scendira average .10, split 12 feminine / 7 masculine, and skew heavily Fresh (8), Gourmand (5) and Floral (3). Prices span $13.49-$29.99 (average $26), the entire catalogue sits under $30. Standout live pieces: Born To Empress Body Mist ($14.99,.00, fresh rose and rhubarb with crisp cypress), Maximus ($29.99,.80, violet powder with herbal sage and vetiver), Your Self ($29.99,.50, bright neroli water with peppered amber warmth), The Gent ($25.49,.42, sweet vanilla cream with juicy pineapple) and No Prince Required ($22.79,.36, creamy marshmallow sweetness with soft amber). A rare value-tier where the top-of-catalogue clears.4+ consistently.
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Every Fine'ry perfume here is catalogued from real notes, accords, and independent community sentiment. No paid placements.
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Common questions.
It smells like creamy saffron tea with warm resin and powder.
In the community's experience it lasts roughly a working morning or afternoon, and projects to about arm's length.
It is best in spring, fall and winter. It is easy to wear day or night. It suits casual days, the office and date nights.
It leans feminine, though anyone can wear it.
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