Jovoy Paris · 2011
Private Label Eau de Parfum
Longevity
Very long8-12 hours
Projection
StrongFills most of the room
Polarising
Mixed
burnt leather, smoky cedar, earthy vetiver
Scent Notes
Woody
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Snapshot
The full profile.
About This Perfume
Private Label by Jovoy Paris is a Oriental Woody fragrance for women and men. Private Label was launched in 2011. The nose behind this fragrance is Cécile Zarokian. Top note is Papyrus; middle notes are Patchouli and Vetiver; base notes are Birch, Labdanum, Cedarwood and Sandalwood. “Private Label is my ideal oriental scent. This is the archetypal parfum de silage: it leaves a distinct trail while remaining consistent over time.” Francois Henin Head notes: papyrus sedge, vetiver, leather Heart notes: patchouli, sandalwood Base notes: gum cistus Perfumer – Cecile Zarokian
Concentration
Eau de Parfum
Projection
Strong
Gender lean
Leans unisex
The verdict
Best for
Jovoy Paris is the in-house line of the historic Rue de Castiglione niche perfumery in Paris, a curator-and-house double life that gives the line rare narrative depth. The 17 live pieces on Scendira average .90, are strongly unisex (11 of 17), and skew Fresh (5) with Woody (4). Prices span $167-$220 (average $195), solid Paris-niche band with tight pricing. Standout live pieces: Remember Me ($187.18,.17, creamy vanilla tea with bright citrus zest), Incident Diplomatique ($187.18,.11, smoky vetiver with green mandarin and nutmeg warmth), La Liturgie des Heures ($220,.07, smoky resin incense on damp forest floors), Oriental ($210,.03, peach-rose tea with warm peppered amber) and Pavillon Rouge ($187.18,.01, smoky leather club with sweet vanilla-tinged whisky). Best read as the Rue de Castiglione house's own signature curation.
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Every Jovoy Paris perfume here is catalogued from real notes, accords, and independent community sentiment. No paid placements.
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