Juicy Couture · 2006

Juicy Couture

Juicy Couture Juicy Couture
Longevity Very long8-12 hours
Projection ModerateFills your personal space
Polarising Mixed

sweet watermelon sundae with rosy florals

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Snapshot

The full profile.

About This Perfume
Juicy Couture by Juicy Couture is a Floral Fruity fragrance for women. Juicy Couture was launched in 2006. The nose behind this fragrance is Harry Fremont. Top notes are Watermelon, Passionfruit, Hiacynth, Green Apple, Green Leaves, Marigold and Mandarin Orange; middle notes are Tuberose, Lily and Rose Hip; base notes are Creme Brulee, Caramel, Vanilla, Precious Woods and Patchouli. This perfume is the winner of 3 awards: FiFi Award Fragrance Of The Year Women`s Luxe 2007, FiFi Award Bath And Body Line Of The Year 2007 and FiFi Award Best National Advertising Campagne / Print 2007. Juicy Couture is a lovely floral fruity fragrance designed by Harry Fremont for the eponymous brand. It was launched in 2006 and became an instant hit with both the American audience and the critics who awarded it with the industry's top honor—The FiFi Fragrance of the Year 2006. Europe followed suit very quickly. The top notes reveal the pleasant freshness of watermelon, mandarin, pink passion fruit, green leaves, water hyacinth and marigold flowers. The heart brings with it charming notes of tuberose, lily, and wild rose, while the base unites notes of caramels, powdery vanilla, creme brulee, patchouli and woods. The fragrance is truly multifaceted—light yet not naive, fresh but not in the just-got-out-of the-shower way and sexy without being too suggestive. It seems like Juicy Couture is telling us a few stories (or, in step with this brand's tradition, fairytales) at the same time. Juicy Couture is available in luxurious bottles sized 30 ml (1 oz.) and 60 ml (2 oz.) for parfum concentration and 50 ml (1.7 oz.) and 100 ml (3.4 oz.) EDP. The collection contains matching body care products in the form of crème and body lotion. Juicy indeed!
Projection
Moderate
Gender lean
Leans feminine
The verdict

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The Brand

Juicy Couture

Juicy Couture is a Los Angeles fashion house whose fragrance identity is built almost entirely around the Viva La Juicy pillar, a sweet, berry-and-vanilla-forward feminine gourmand that became a signature of 2010s-2020s designer perfume. The 19 live pieces on Scendira average .86, are almost exclusively feminine (18 of 19), and lean heavily Gourmand (7) with strong Fresh (4) and Floral (4) support. Prices span $19.99-$154 (average $61). Standout live pieces: Viva La Juicy Elixir ($140,.07, sweet berry jam with creamy florals), Viva La Juicy La Fleur ($92,.03, sweet berries and mandarin with white blossoms), Glistening Amber ($44.62,.00, sweet raspberry jam with smoky vanilla resin), Just Moi ($35,.00, creamy chocolate liqueur with floral sweetness) and Viva La Juicy Rose ($93,.99, sweet pear and mandarin on blooming roses).

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