Kenneth Cole · 2004
Reaction EDT
Longevity
2–5 hmost of 35 people
Projection
Variesreports split · 13 people
Season
Summermost worn
fresh
uplifting
skin-close
chilled grapefruit and apple with green lily
Scent Notes
Fresh
Heart
Base
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What the community says
A summer scent
Scendira's summary of what people post on perfume review sites, updated 25 Oct 2026: 41 describe how long it lasts, 13 how far it projects and 45 how it smells. Most other posts only name Reaction.
How long it lasts41 people
2–5 h
for most people
0 h3 h6 h9 h12+ h
Most people get 2–5 hours. From 35 people who said how many hours. The dot is the middle answer (3 h).
Wear time varies a lot
about half say it fades quickly
about 2 in 5 say it lasts a moderate time
In words
Reports are mixed: about half say it fades quickly, and about 2 in 5 say it lasts a moderate time.
How far it projects13 people
Too early to call
In words
Early reports, from 13 people so far, are mixed.
When people wear it
Summer
most worn
Summer
Good to know
Fades quickly for manySniff firstof 40+
say it fades quickly, 5% say it lasts a long time
Read what people say
Reddit threads about it
Summary in words
Kenneth Cole Reaction: what people say about it.
In short: A summer scent.
Most often worn by men.
Most people get 2–5 hours of wear (35 people who said how many hours; the middle answer is 3 hours).
Wear time varies a lot (41 people): Reports are mixed: about half say it fades quickly, and about 2 in 5 say it lasts a moderate time.
Too early to call (13 people): Early reports, from 13 people so far, are mixed.
Of the 40 mentions of a season, about 2 in 3 are about summer weather.
People wear it most for: summer.
Fades quickly for many: 55% of 40+ say it fades quickly, 5% say it lasts a long time. Worth a sniff first.
Each person counts once per topic. Reported experiences, not verified purchases; skin, climate and batch change how a scent wears.
Community data through .
How we count
- It sums up what 180+ people have said about this perfume in community discussions and perfume reviews, up to 25 Oct 2026.
- Each person counts once per topic, however often they posted. A count or bar only appears once enough people have described that topic.
- These are reported experiences, not verified-purchase reviews or a rating. Skin, climate and batch all change how a scent wears.
- Scendira’s AI reads each review and post and tags what it says (how long it lasts, how far it projects, how it smells). We count each person once per topic; the sentences here are written from those counts.
Snapshot
The full profile.
About This Perfume
Think chilled grapefruit and apple with green lily: that is Kenneth Cole Reaction. It opens with grapefruit, apple and mandarin orange, moves into watermelon and lily of the valley and settles on musk, patchouli and sandalwood. It leans masculine, though anyone can wear it.
This eau de toilette is best in spring and summer and is a daytime scent. Reach for it for casual days and the office. Released in 2004.
In the community's experience it lasts a solid half day on skin, and stays close to the skin.
Is it right for you?
- Best for: anyone after something fresh and uplifting for casual days.
- Sample first if: fruity is new territory for you.
- Skip if: you want a scent other people notice from across the room.
Around $60.
Explore more: More from Kenneth Cole · Fresh perfumes · Grapefruit perfumes · Apple perfumes
Concentration
EDT
Occasion
Casual · office
Projection
Close
Gender lean
Leans masculine
The verdict
Best for
Best for
- Casual
- Office
Kenneth Cole is a New York designer-lifestyle brand whose fragrance line is built for the accessible, wearable, urban-professional buyer. The 21 live pieces on Scendira average .96 and skew heavily masculine (14 of 21) with a small feminine + unisex tail. Fresh (14) is by far the dominant family, with Woody (3), Floral, Leather, Gourmand and Clean & Musky rounding out. Prices are attractive: $10.50-$100 (average $53). Standout live pieces: Signature ($85,.23, powdery violet, grapefruit and spiced wood), Hyper Violet ($32.99,.19, fresh red apple, jasmine blooms, soft vanilla), Black Bold ($45.99,.16, bright citrus and mint over smoky cedar), Copper Black ($59.50,.13, smoky bourbon leather with sweet cardamom) and Energy ($23.95,.10, sunlit white flowers over clean musk). The reliable American-designer answer for a fresh-woody men's daily wear under $60.
Explore Kenneth Cole by scent family
Related Collections
Every Kenneth Cole perfume here is catalogued from real notes, accords, and independent community sentiment. No paid placements.
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FAQ
Common questions.
It smells like chilled grapefruit and apple with green lily. It opens with grapefruit, apple and mandarin orange, moves into watermelon and lily of the valley and settles on musk, patchouli and sandalwood.
In the community's experience it lasts a solid half day on skin, and stays close to the skin.
It is best in spring and summer. It is a daytime scent. It suits casual days and the office.
It leans masculine, though anyone can wear it.
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