Loewe · 2009

Aire Loco

Loewe Aire Loco
Longevity Long-lasting5-8 hours
Projection ModerateFills your personal space
Polarising Mixed
Snapshot

The full profile.

About This Perfume
Aire Loco by Loewe is a Floral fragrance for women. Aire Loco was launched in 2009. Aire Loco was created by Carlos Benaïm and Yves Cassar. Top notes are Bergamot, Pink Pepper, Magnolia and Neroli; middle notes are Passionfruit, African Orange Flower, Jasmine, Freesia and Rose; base notes are Cardamom, Virginia Cedar, Patchouli and Vanilla. Aire Loco is a new fragrance by the house of Loewe, which has already presented several fragrant editions this year (summer pair Agua de Loewe El and Agua de Loewe Ella; girly and charming I Loewe You Tonight and the most recent edition, Loewe L). Notes of the new edition are based on floral domination in the composition, along with refreshing citrusy accords, as well as sweet and passionate fruity zest surrounded with erotic, feminine tacts. Top notes await you with luminous citrusy Italian bergamot mixed with pink pepper and magnolia. A heart incorporates fruity aromas of passionfruit, yellow freesia, Sambac jasmine, orange blossom and rose, while cardamom from a base adds spicy tact to warm, woody notes of Virginian cedar and patchouli. The composition is refreshed with ozone notes. Loewe Aire Loco aims at fun, eccentric, impatient and unforgettable woman, and the composition promises modern and interesting nuances with a dose of classic, appropriate for daily use. Advertising campaign was made by Eugenio Recuenco. Flacon of Loewe Aire Loco is made of glass, with curved edges, which contributes to modern design. Its stopper is coloured in golden. Bright green fluid promises energetic and dashing notes. The fragrance arrives as 50 and 100 ml EDT. Perfumers of this edition are Yves Cassar and Carlos Benaim.
Projection
Moderate
Gender lean
Leans feminine
The verdict

Best for

The Brand

Loewe

The catalogue is dominated by fresh compositions (18 of 30), with woody (3), floral (2) and one gourmand piece rounding it out. Genders split evenly across feminine (10), masculine (9), unisex (5). Prices span the mainstream-to-upper designer band, about $38 to $329. Top accords are fresh, woody, floral, citrus and fruity. Standout live picks: Loewe 2 (cool mossy garden stones after rain, $249.99), Loewe 7 Anonimo (smoky leather briefcase, warm resinous spice, $127.84), Aire Sutileza (cool pear and citrus, floral breeze over musk, $134.39), Esencia Elixir (freshly crushed green leaves with smoky earth, $123.90), Solo Atlas (bright citrus with resinous floral, crisp green air, $127.66). A quietly excellent leather-and-fresh Spanish shelf.

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