Masaki Matsushima · 2010
Masaki Shiro
Longevity
Variesreports split · 44 people
Projection
Variesreports split · 39 people
Worn by
Mostly womenmost often worn by
fresh
powdery
uplifting
skin-close
clean laundry, soft florals, powdery musk
Scent Notes
Floral
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What the community says
Clean, powdery and soft
Scendira's summary of what people post on perfume review sites, updated 25 Oct 2026: 44 describe how long it lasts, 39 how far it projects and 73 how it smells. Most other posts only name Masaki Shiro.
How long it lasts44 people
Mixed reports on wear time
about half say it lasts a moderate time
about 1 in 3 say it fades quickly
In words
No single story here: about half say it lasts a moderate time, while about 1 in 3 say it fades quickly.
How far it projects39 people
Projection varies
about half say it stays close to the skin
about 1 in 3 say it projects moderately
In words
No single story here: about half say it stays close to the skin, while about 1 in 3 say it projects moderately.
Read what people say
Reddit threads about it
Also worth knowing
Compliments
3%
3% of people say it gets them compliments (32).
Typical perfume we track: 8%.
Summary in words
Masaki Matsushima Masaki Shiro: what people say about it.
In short: Clean, powdery and soft.
Most often worn by women.
Mixed reports on wear time (44 people): No single story here: about half say it lasts a moderate time, while about 1 in 3 say it fades quickly.
Projection varies (39 people): No single story here: about half say it stays close to the skin, while about 1 in 3 say it projects moderately.
3% of people say it gets them compliments (32).
Each person counts once per topic. Reported experiences, not verified purchases; skin, climate and batch change how a scent wears.
Community data through .
How we count
- It sums up what 80+ people have said about this perfume in community discussions and perfume reviews, up to 25 Oct 2026.
- Each person counts once per topic, however often they posted. A count or bar only appears once enough people have described that topic.
- These are reported experiences, not verified-purchase reviews or a rating. Skin, climate and batch all change how a scent wears.
- Scendira’s AI reads each review and post and tags what it says (how long it lasts, how far it projects, how it smells). We count each person once per topic; the sentences here are written from those counts.
Snapshot
The full profile.
About This Perfume
Masaki Matsushima Masaki Shiro smells like clean laundry, soft florals, powdery musk. It opens with cyclamen, cotton flower and rose, moves into linen and settles on musk, iris and spruce balsam. It leans feminine, though anyone can wear it.
It is best in spring, summer and fall and is a daytime scent. It suits casual days and the office. Released in 2010.
Wearers report that it lasts a solid half day on skin, and stays close to the skin.
Is it right for you?
- Best for: anyone after something fresh and powdery for casual days.
- Sample first if: fresh is new territory for you.
- Skip if: you want a scent other people notice from across the room.
Around $33.
Explore more: More from Masaki Matsushima · Fresh perfumes · Cyclamen perfumes · Rose perfumes
The verdict
Best for
Best for
- Casual
- Office
The Brand
Masaki Matsushima
Masaki Matsushima is a Japanese designer whose line includes mat;. Prices across the 19 Masaki Matsushima perfumes on Scendira go from about $24 up to $150. The Masaki Matsushima names that come up most in fragrance communities: Masaki Matsushima Masaki Shiro, Masaki Matsushima J-Mat and Masaki Matsushima Fluo.
A closer look at the picks
On Masaki Matsushima Masaki Shiro (2010), expect clean laundry, soft florals, powdery musk; it starts with cyclamen and cotton flower and settles on musk, iris and spruce balsam. Masaki Matsushima J-Mat (Eau de Parfum, 2021) reads as sweet lilac and jasmine, peach-ginger air, opening on ginger and white peach and drying down to cedarwood and white musk. Masaki Matsushima Fluo (Eau de Parfum, 2010) is described as sparkling passion fruit juice with citrus, soft florals, with passion fruit and kumquat up top and crystal musk underneath.
Looking wider? Try the brands page, Floral perfumes or Fruity perfumes.
More from Masaki Matsushima
Vendor: Masaki Matsushima
Mat Chocolat
Chocolate dessert, fruity berries, soft powdery musk
$149.99
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Vendor: Masaki Matsushima
Art Mosaic
bright citrus sweets with a soft pink-pepper fizz
$39.95
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Vendor: Masaki Matsushima
Tokyo Smile
Bright grapefruit and peach blossom on clean skin
$39.90
View →
FAQ
Common questions.
It smells like clean laundry, soft florals, powdery musk. It opens with cyclamen, cotton flower and rose, moves into linen and settles on musk, iris and spruce balsam.
Wearers report that it lasts a solid half day on skin, and stays close to the skin.
It is best in spring, summer and fall. It is a daytime scent. It suits casual days and the office.
It leans feminine, though anyone can wear it.
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