Memoize London · 2018
Gula Extrait de Parfum
Longevity
Very long8-12 hours
Projection
ModerateFills your personal space
Polarising
Mixed
Warm amber spice, resinous herbs, soft musk
Scent Notes
Warm & Amber
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Snapshot
The full profile.
About This Perfume
Gula by Memoize London is a Floral Woody Musk fragrance for women and men. Gula was launched in 2018. Top notes are Lavender, Sweet Orange and Galbanum; middle notes are Cloves, Red Thyme and Jasmine; base notes are Sandalwood, Vetiver, Vanilla and Black Musk. Gula represents the essence of self-indulgence and the devouring of life itself. "A complex fragrance combining sandalwood, vetiver, vanilla and black musk, Interlaced with spices, jasmin and aromatic herbs. Sweet orange, galbanum and lavender form the top notes of this scent." Available as a 100 ml Eau de Parfum.
Concentration
Extrait de Parfum
Projection
Moderate
Gender lean
Leans unisex
The verdict
Best for
Memoize London is a British niche fragrance house organised around a Latin-titled sins-and-virtues concept (Luxuria, Avaritia, Humanitas, and so on), a narrative device that runs across the collection. The 16 live pieces on Scendira average .85, are 100% unisex (16 of 16), and split Gourmand (4) / Fresh (3) / Woody (3) / Floral (3). Prices span $75.87-$214.89 (average $137), solid niche band. Standout live pieces: Alte ($99.99,.67, cool aromatic herbs with bright citrus and woody vetiver), Imperia by Rowan Row ($173.59,.32, cool lemon mist over green herbs), Luxuria ($114.99,.32, sweet berry jam with creamy floral silk), Humanitas ($99.99,.00, creamy fruity powder like sugared florals) and Avaritia ($167.29,.92, resinous garden herbs with warm cedar and spices). A concept-niche entry with real range.
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Related Collections
Every Memoize London perfume here is catalogued from real notes, accords, and independent community sentiment. No paid placements.
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