Humilitas Extrait de Parfum

Memoize London is a British niche fragrance house organised around a Latin-titled sins-and-virtues concept (Luxuria, Avaritia, Humanitas, and so on), a narrative device that runs across the collection. You can browse 19 Memoize London perfumes, priced between about $76 and $297. Well-known Memoize London perfumes include Memoize London Alte, Memoize London Imperia by Rowan Row, Memoize London Luxuria, Memoize London Humanitas and Memoize London Avaritia.

A closer look at the picks

On Memoize London Alte (Eau de Parfum, 2024), expect cool aromatic herbs, bright citrus, woody vetiver; it starts with basil and bergamot and settles on amber, cashmere wood and patchouli. Memoize London Imperia by Rowan Row (Extrait de Parfum, 2019) reads as cool lemon mist over green herbs, opening on green notes and citrus notes and drying down to amber, moss and musk. Memoize London Luxuria (Eau de Parfum, 2018) is described as sweet berry jam with creamy floral silk, with raspberry and blackcurrant up top and musk, vanilla and amber underneath. On Memoize London Humanitas (Eau de Parfum, 2019), expect creamy fruity powder, like sugared florals; it starts with orange zest and passion fruit and settles on cashmere wood, musk and Indian sandalwood. Memoize London Avaritia (Extrait de Parfum, 2018) reads as resinous garden herbs, warm cedar and spices, opening on geranium and orange and drying down to patchouli, amberwood and musk.

Related: all brands on Scendira, plus Fresh perfumes and Floral perfumes.