Pepe Jeans London · 2023

So Bold Eau de Parfum

Pepe Jeans London So Bold
Longevity Long-lasting5-8 hours
Projection CloseArm's length
Polarising Mixed
fresh sweet uplifting skin-close

Fresh clean laundry, citrus, lavender on skin

Scent Notes

Floral
Top
Fresh laundry Fresh laundry Mandarin orange Mandarin orange Italian bergamot Italian bergamot
Heart
Sage Sage Violet leaf absolute Violet leaf absolute French lavender French lavender
Base
Roasted venezuelan tonka bean Roasted venezuelan tonka bean Haitian vetiver Haitian vetiver White leather White leather
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Snapshot

The full profile.

About This Perfume

Pepe Jeans London So Bold comes across as Fresh clean laundry, citrus, lavender on skin. It opens with fresh laundry, mandarin orange and Italian bergamot, moves into sage, violet leaf absolute and french lavender and settles on roasted venezuelan tonka bean, Haitian vetiver and white leather. It leans masculine, though anyone can wear it.

This eau de parfum is best in spring, summer and fall and is a daytime scent. It suits casual days and the office. Released in 2023.

In the community's experience it lasts roughly a working morning or afternoon, and projects to about arm's length.

Is it right for you?

  • Best for: anyone after something fresh and sweet for casual days.
  • Sample first if: you have not smelled it before; it is not an easy blind buy.
  • Skip if: you dislike sweet fragrances.

Around $25.

Explore more: Fresh perfumes · Sage perfumes · Haitian vetiver perfumes

Concentration
Eau de Parfum
Occasion
Casual · office
Projection
Close
Gender lean
Leans masculine
The verdict

Best for

Best for
  • Casual
  • Office
Pepe Jeans London logo logo
The Brand

Pepe Jeans London

The Pepe Jeans London range on Scendira has 12 perfumes, from about $16 to $110. Pepe Jeans for Her, Addictive Indulgence For Her and Pepe Jeans Addictive For Her are the most discussed Pepe Jeans London perfumes in community talk Scendira follows. The house began as a denim label, and the three picks run from sandalwood incense to white chocolate and fruity florals. Pepe Jeans London is a fashion brand founded in London in 1973.

How the Pepe Jeans London picks smell

Pepe Jeans for Her (EDP, 2000) is warm spiced sandalwood incense over soft musk, with musk, sandalwood and incense in the base.

Creamy plum and white chocolate with roasted coffee is the character of Addictive Indulgence For Her (2025), which opens on pear, pink pepper, plum and white chocolate and rests on amberwood, benzoin, cocoa and sandalwood.

Pepe Jeans Addictive For Her (2024) is fresh garden flowers with fruity and creamy musks, opening on bergamot, mango and pear before cedarwood, musk and sandalwood.

Want to keep exploring? musk perfumes and gourmand perfumes make good next stops, with every house listed on the brand directory.

More about Pepe Jeans London

More from Pepe Jeans London

Pepe Jeans London

So Bold

Fresh Sweet Uplifting

Fresh clean laundry, citrus, lavender on skin

$24.99
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FAQ

Common questions.

It smells like Fresh clean laundry, citrus, lavender on skin. It opens with fresh laundry, mandarin orange and Italian bergamot, moves into sage, violet leaf absolute and french lavender and settles on roasted venezuelan tonka bean, Haitian vetiver and white leather.

In the community's experience it lasts roughly a working morning or afternoon, and projects to about arm's length.

It is best in spring, summer and fall. It is a daytime scent. It suits casual days and the office.

It leans masculine, though anyone can wear it.

Dira — Your Scent Guide

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