Phlur · 2024
Strawberry Letter
Longevity
Long-lasting5-8 hours
Projection
CloseArm's length
Polarising
Mixed
strawberry jam and plum nectar, with apple blossoms
Scent Notes
Fruity
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Snapshot
The full profile.
About This Perfume
Strawberry Letter by Phlur is a fragrance for women. Strawberry Letter was launched in 2024. The nose behind this fragrance is Gabriela Chelariu. Top notes are Strawberry, Plum and Cassis; middle notes are Apple Blossom, Red Poppy and Lily; base notes are Sugar, Earthy Notes, Amber and Tonka Bean. Ripe for the picking. Alluring, addictive and undeniably sexy, STRAWBERRY LETTER is a crisp, fruity gourmand that opens with playful juiciness and then transitions with unexpectedly chic decadence. Pulpy red strawberries combine with juicy plum nectar to provide a burst of brightness. Fresh florals cascade on top of a sensual mix of amber and tonka bean to reveal a fragrance that is compelling and surprisingly complex. Like a love note sealed with a kiss, STRAWBERRY LETTER is hard to forget. PERFUMER: Gabriela Chelariu OLFACTIVE FAMILY: Fruity Oriental Top: Cassis Leaves, Strawberry Gariguette, Plum NectarHeart: Wild Lily, Red Poppy, Apple BlossomBase: Earthy Woods, Tonka Bean, Sugared Oriental Available as a 50ml Eau de Parfum
Projection
Close
Gender lean
Leans feminine
The verdict
Best for
Phlur is the US indie fragrance house that went viral through TikTok after its 2022 relaunch under Chandler Parsons, Missing Person became a cultural anchor, and the "Skin" series (Cashmere Skin, Vanilla Skin, Beach Skin) became a template for the entire soft-musk indie category. The 24 live pieces on Scendira are almost entirely unisex (23 of 24) and dominated by Gourmand (16 of 24). Prices run $26-$99 (average $40). Standout live pieces: Island Swim ($68,.32, sun-warmed sea air, creamy coconut and soft musk), Cashmere Skin ($39,.31, creamy almond-laced powder on warm skin), Vanilla Skin ($39,.25, creamy vanilla powder with sweet pink fruit), Vanilla Blackberry ($39,.13) and Beach Skin ($39,.08, sun-warmed coconut milk with a salty splash). Phlur is the honest core of the Gourmand-Gang shopping list.
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