Vilhelm Parfumerie · 2017

125th & Bloom

Vilhelm Parfumerie 125th & Bloom
Longevity Very long8-12 hours
Projection StrongFills most of the room
Polarising Mixed

fresh rose petals, saffron and soft leather

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Snapshot

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About This Perfume
125th & Bloom by Vilhelm Parfumerie is a fragrance for women and men. 125th & Bloom was launched during the 2020's. Top notes are Saffron and Angelica; middle notes are Rose and Violet; base notes are Leather and Ebony. Arching above the entrance of formidable brownstones or flourishing in secret backyard oases, here are the flowers of Harlem. Follow the intriguing whiff of angelica seeds and saffron to the intoxicating beauty of damascene roses and violet, that reveals a heart of ebony wood and leather.
Projection
Strong
Gender lean
Leans unisex
The verdict

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The Brand

Vilhelm Parfumerie

Vilhelm Parfumerie is a New York-based artistic niche house founded by Swedish-born creative director Jan Vilhelm Ahlgren, known for storytelling compositions with unusual head-turning openings (bergamot tea, cold green fruit, smoky saffron pistachio). The 21 live pieces average .67 and are overwhelmingly unisex (17 of 21). Family split: Fresh (11), Woody (3), Gourmand (3), Fruity (2), Floral (1), Leather (1). This is serious-niche pricing: $115-$350 (average $240). Standout live pieces: Dear Polly ($205,.01, cold bergamot tea with crisp green fruit), The Oud Affair ($331.81,.99, smoky tobacco, sweet honey, ginger over oud), Faces of Francis ($326.89,.91, smoky sweet saffron pistachio, dry driftwood), Morning Chess ($205,.89, fresh bergamot leather with smoky green edge) and Moon Carnival ($205,.80, creamy marshmallow dessert with floral, fruity sparkle). Vilhelm is the artistic-niche pick for a fragrance-as-narrative shopper.

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