New Brand Perfumes.

The picks mix a fresh apple-and-sea scent, a pine-and-leather green and a citrus-white-floral. The New Brand collection runs to 46 perfumes, from about $8 to $25.

A closer look at the most discussed New Brand

People in the fragrance communities Scendira tracks talk about Invincible, Venezia and Dani more than any other New Brand perfume.

New Brand Invincible, an EDT from 2018, smells like cool apple and bergamot with salty sea air, finishing in moss, musk, sandalwood and tonka bean.

Venezia (2018) reads as fresh pine and sage garden air, leathery and green; artemisia, galbanum, juniper and lavender open it over fir, leather, oakmoss and tonka bean.

Bright citrus fruit, white florals and soft musky powder describe Dani, an EDP from 2020 with blackcurrant, grapefruit and tangerine above cashmere wood, musk, orris root and sandalwood.

Beyond New Brand: fresh perfumes and floral perfumes for similar notes, and the complete house list for other houses.

46 products

  • New Brand

    Ego Gold

    Fresh Uplifting Skin-close

    Bright lemon citrus, mint and herb freshness

    $14.64
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  • New Brand

    Dani

    Floral Romantic Skin-close

    bright citrus fruit, white florals, soft musky powder

    $13.42
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  • New Brand

    Classic Oud

    Amber-forward Smoky Cozy

    smoky amber oud incense on soft rose

    $13.43
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  • New Brand

    Candy Cancan

    Fresh Uplifting

    fresh rose and white florals with fruity sweetness

    $9.76
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  • New Brand

    Unic

    Woody Warm Grounded

    Citrus ginger snap over peppery cedar

    $13.33
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FAQ

Questions about this brand.

Invincible and Venezia are both listed from 2018; Dani is listed from 2020.

A natural next stop is the fresh and floral collections, which collect perfumes from many houses rather than just one.

Yes. The collection also includes Prestige Velvet and Candy Cancan, each with its own page.