Collection: New Brand Perfumes.

The picks mix a fresh apple-and-sea scent, a pine-and-leather green and a citrus-white-floral. The New Brand collection runs to 46 perfumes, from about $8 to $25.

A closer look at the most discussed New Brand

People in the fragrance communities Scendira tracks talk about Invincible, Venezia and Dani more than any other New Brand perfume.

New Brand Invincible, an EDT from 2018, smells like cool apple and bergamot with salty sea air, finishing in moss, musk, sandalwood and tonka bean.

Venezia (2018) reads as fresh pine and sage garden air, leathery and green; artemisia, galbanum, juniper and lavender open it over fir, leather, oakmoss and tonka bean.

Bright citrus fruit, white florals and soft musky powder describe Dani, an EDP from 2020 with blackcurrant, grapefruit and tangerine above cashmere wood, musk, orris root and sandalwood.

Beyond New Brand: fresh perfumes and floral perfumes for similar notes, and the complete house list for other houses.