Widian · 2015

Black IV Extrait de Parfum

Widian Black IV

Dark berry compote, rose petals, creamy leather

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Snapshot

The full profile.

Concentration
Extrait de Parfum
Gender lean
Leans unisex
The verdict

Best for

The Brand

Widian

Widian (formerly AJ Arabia) is an Emirati luxury niche house, one of the few Gulf-origin houses positioned squarely in the serious-niche price band rather than the value tier that dominates most UAE/Saudi-branded fragrance. The 20 live pieces on Scendira average .98 and lean unisex (10 of 20) with a large unspecified-gender group (8). Family reads Gourmand (6) with Fresh, Woody, Fruity, Leather and Clean & Musky supporting. Prices are firmly niche: $200-$415 (average $270). Standout live pieces: Rose Arabia Ginger ($200,.52, zesty ginger tea with soft violet petals), London ($295,.35, soft violet perfume, leather-jacket warmth, sweet oud), New York ($295,.29, caramel-tinged amber with vanilla and soft rose), Limited 71 ($415,.29, smoky oud incense, warm amber on musky skin) and Yasat ($295,.26, warm caramel spice wrapped in creamy wood). The Emirati-luxury answer to a Western-niche shopper.

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