Widian · 2018
London Extrait de Parfum
Longevity
6–10 hmost of 11 people
Projection
Strongabout 4 in 5 of 140+ people
Season
Cooler months9 in 10 season mentions
leather-forward
sweet
signature
soft violet perfume, leather jacket warmth, sweet oud
Scent Notes
Leather
Heart
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What the community says
Often worn in cooler months
Scendira's summary of what people post on perfume review sites and Reddit, updated 25 Oct 2026: 140+ describe how long it lasts, 140+ how far it projects and 53 how it smells. Most other posts only name London.
Try it on skin before a full bottle if you prefer scents that stay close to the skin.
How long it lasts140+ people
6–10 h
for most people
0 h3 h6 h9 h12+ h
Most people get 6–10 hours. From 11 people who said how many hours. The dot is the middle answer (8 h).
Long-lasting for most people
about 9 in 10 say it lasts a long time
In words
The clear majority, about 9 in 10, say it lasts a long time.
How far it projects140+ people
Projects strongly for many people
about 4 in 5 say it projects strongly
In words
Most people who describe it say it projects strongly: about 4 in 5.
When people wear it26 mentions
9 in 10
season mentions are cooler
9 in 10 cooler1 in 10 other seasons
From 26 mentions of a season.
Cooler months
Often compared to
Tom Ford Tuscan Leather320+ people
53% of 310+ review-site voters say they smell alike
Kinetic Sillage120+ people
78% of 78+ review-site voters say they smell alike
How many people compare each one with London: review-site voters plus people in reviews and posts, counted on each site. Being compared is not the same as smelling alike.
Read what people say
Reddit threads about it
Creators on London1 video
Summary in words
Widian London: what people say about it.
In short: Often worn in cooler months.
Most often worn by men.
Most people get 6–10 hours of wear (11 people who said how many hours; the middle answer is 8 hours).
Long-lasting for most people (140+ people): The clear majority, about 9 in 10, say it lasts a long time.
Projects strongly for many people (140+ people): Most people who describe it say it projects strongly: about 4 in 5.
Of the 26 mentions of a season, about 9 in 10 are about cooler weather.
People wear it most for: cooler months.
People often compare it to Tuscan Leather by Tom Ford (320+ people); Sillage by Kinetic (120+ people).
Try it on skin before a full bottle if you prefer scents that stay close to the skin.
Each person counts once per topic. Reported experiences, not verified purchases; skin, climate and batch change how a scent wears.
Community data through .
How we count
- It sums up what 200+ people have said about this perfume in community discussions and perfume reviews, up to 25 Oct 2026.
- Each person counts once per topic, however often they posted. A count or bar only appears once enough people have described that topic.
- These are reported experiences, not verified-purchase reviews or a rating. Skin, climate and batch all change how a scent wears.
- Scendira’s AI reads each review and post and tags what it says (how long it lasts, how far it projects, how it smells). We count each person once per topic; the sentences here are written from those counts.
Snapshot
The full profile.
About This Perfume
Widian London smells like soft violet perfume, leather jacket warmth, sweet oud. It opens with agarwood (oud), violet and cypress, moves into raspberry and lily-of-the-valley and settles on leather, vanilla and amber. It leans masculine, though anyone can wear it.
This extrait de parfum is best in spring, fall and winter and is an evening scent. Reach for it for nights out. Released in 2018.
In the community's experience it lasts well into the evening, and projects strongly and fills a room.
Is it right for you?
- Best for: anyone after something leather forward and sweet for nights out.
- Sample first if: you prefer quiet scents; it projects.
- Skip if: you dislike fruity fragrances.
Around $295.
Explore more: More from Widian · Leather perfumes · Violet perfumes · Cypress perfumes
Concentration
Extrait de Parfum
Occasion
Night out
Projection
Strong
Gender lean
Leans masculine
The verdict
Best for
Best for
- Night out
Widian (formerly AJ Arabia) is an Emirati luxury niche house, one of the few Gulf-origin houses positioned squarely in the serious-niche price band rather than the value tier that dominates most UAE/Saudi-branded fragrance. The 20 live pieces on Scendira average .98 and lean unisex (10 of 20) with a large unspecified-gender group (8). Family reads Gourmand (6) with Fresh, Woody, Fruity, Leather and Clean & Musky supporting. Prices are firmly niche: $200-$415 (average $270). Standout live pieces: Rose Arabia Ginger ($200,.52, zesty ginger tea with soft violet petals), London ($295,.35, soft violet perfume, leather-jacket warmth, sweet oud), New York ($295,.29, caramel-tinged amber with vanilla and soft rose), Limited 71 ($415,.29, smoky oud incense, warm amber on musky skin) and Yasat ($295,.26, warm caramel spice wrapped in creamy wood). The Emirati-luxury answer to a Western-niche shopper.
Explore Widian by scent family
Related Collections
Every Widian perfume here is catalogued from real notes, accords, and independent community sentiment. No paid placements.
More from Widian
FAQ
Common questions.
It smells like soft violet perfume, leather jacket warmth, sweet oud. It opens with agarwood (oud), violet and cypress, moves into raspberry and lily-of-the-valley and settles on leather, vanilla and amber.
In the community's experience it lasts well into the evening, and projects strongly and fills a room.
It is best in spring, fall and winter. It is an evening scent. It suits nights out.
It leans masculine, though anyone can wear it.
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